Ebel president Pierre-Alain Blum reported the bargain, effective now, would increase the sales of Ebel watches to three to four times in these regions.
He credited the current growth of the business to long-term strategies and stated it was through times of unfavourable economic climate that strong businesses could survive.
He said his company was the fourth largest in Switzerland.
Europe is its main market with earnings there amounting to 45 per cent of worldwide company, followed by the USA with 25 percent.
Germany is the biggest single market, representing 12 per cent of earnings.
Asian markets currently represent 12 percent of total sales.
Mr Blum said he was aiming to bolster sales and projected overall sales would vary to 40 percent in Europe, 25 percent in the US and 20 percent in Asia.
In a bid to boost market share, the company has introduced the less expensive Sport watch, priced between $8,700 and $11,740.
Mr Blum said sales of the watch this year reached 40,000 pieces globally.
He said the brand thrived on a Swiss convention and the watch would never be fabricated in other areas.
‘We’ll never make the watches elsewhere,’ he explained.
Greater than 90 per cent of Ebel components come from inside the country.
Movements manufacturing for other watch-makers make up less than 10 per cent of its business.
Mr Blum said the business was considering record on the stock market but that would not materialise in the next 3 years.
He explained the market potential in China was tremendous and although a small fraction of individuals could afford the luxury new, there was a remarkable market share currently.