Unprecedented times call for unprecedented ways to release novelties for year. With the current COVID-19 crisis shuttering exhibitions worldwide, Cartier and other Richemont Group manufacturers have declared their brand new watch models for 2020 online, rolling them out across sites and social media platforms. For 2020, Cartier did what it does best — revamp, revive, and reimagine familiar classics for the audience. Here is a closer look at a few of the newest Cartier Santos, Pasha, and Tank watches.
Legend has it that the Pasha watch that Cartier published in the 1980s was motivated with a water-resistant timepiece made for the Pasha of Marrakesh in 1933 — an avid swimmer and a fan of all things luxurious, costly, and fashionable. Whether that was accurate or not remains a mystery, but what is true is the sporty Cartier Pasha watch was a cult hit in the eighties thanks to its distinctive design. Cartier has revived the Pasha view collection for 2020, based largely on the initial 1980’s creation but with lots of enhancements to bring the watch into the 21st century.
Readily available in either 41mm and 35mm, the new Pasha watches keep their round cases and touch screw-down crown protect tethered to the case by a little chain connection. However, Cartier now offers customers the chance to engrave the space under the crown cover together with the initials. The initial distinctive dial design of the Pasha is still there, characterized with a square minute track inside a round dial, segmented by four prominent Arabic numerals at the quarters.
The 41mm Pasha (available in aluminum or steel gold) carries a date window whereas the smaller 35mm (available in pink or steel gold) doesn’t. New to this generation of this Pasha is the functional Cartier-developed QuickSwitch system to permit easy bracelet and strap swaps. All the Cartier Pasha watches are currently supplied with a sapphire caseback, offering a view of this in-house, antimagnetic 1847 MC automatic motion.
In 1904, Louis Cartier created among the first purpose-built men’s wristwatches for its pioneer aviator Alberto Santos-Dumont. In a age when guys nevertheless depended on pocket watches, a men’s wristwatch was a novel idea; however it was practical for Santos-Dumont to glance at his wrist compared to dig into his pocket while running his flying contraptions.
The Santos watch went on to be a mainstay in Cartier’s watches collection, spawning several distinct versions over the years and benefitting from a major improvement in 2018. For 2020, Cartier expands the Santos-Dumont sub-collection with brand new models, including a handful of special-edition pieces.
The newest Santos-Dumont XL versions sport 46.6mm x 33.9mm marginally contoured scenarios, available in rose gold, stainless steel, and two-tone increased gold and stainless steel. The watches are topped with all the usual square bezels with exposed screws and also home time-only dials that are classic Cartier — black Roman numerals, blue sword-shaped palms, and a railway minute trail framing the periphery.
Cartier also unveiled a string of limited-edition engraved Santos-Dumont bits named after the aviator’s innovative flying machines. The first three are categorized by Cartier as Large Models, featuring cases measuring 43.5mm x 31.4mm. The platinum »Le Brésil » Santos-Dumont (limited to 100 pieces) includes a silvered dial, a ruby on the crown, and a caseback engraving of Santos-Dumont’s first airship. The two-tone »n°14 bis » Santos-Dumont (limited to 500 pieces) joins a metal case, yellow gold bezel, an anthracite gray dial, a blue spinel-set winding crown, and an engraving on the caseback of this canard biplane that won the Aero-Club de France prize in 1906 by flying over 100m.
Named after the pilot’s most accomplished aircraft, the Santos-Dumont »La Demoiselle » watch is going to be restricted to just 30 pieces, and is presented in a lacquered wooden box with matching cufflinks. Furthermore, it’s the largest of the team having an XL 46.6mm x 33.9mm cased made from solid platinum. Together with the ruby-set crown, the watch features a woven pattern detail about the dial and Panama-weave strap (an additional alligator strap can also be supplied ) in honor of Santos-Dumont’s favorite Panama hat. These brand new Cartier Santos-Dumont watches operate on the in-house guide winding 430 MC movement, which provides customers a 38-hour of electricity book.